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Emergence and effectiveness of digital advertising (in English)
A. Ait Ben Ahmed
(Author)
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LAP Lambert Academic Publishing
· Paperback
Emergence and effectiveness of digital advertising (in English) - Ait Ben Ahmed, A.
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Synopsis "Emergence and effectiveness of digital advertising (in English)"
The monograph discusses the effectiveness of digital advertising in promoting businesses through various online and digital channels. It includes the history of promotional advertising, types of digital advertising, and a case study on promoting a Moroccan website through Facebook advertising. The study also highlights the advantages and disadvantages of digital advertising, confirming its availability, profitability, and flexibility to change. The positive results of the case study demonstrate the power of digital advertising to boost businesses.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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