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portada Electronic Relationship Marketing Im Bankgeschäft: Individualisierte Kundenbeziehungen -- Schlüssel Zum Private Internet Banking (in German)
Type
Physical Book
Author
Illustrated by
Publisher
Language
Alemán
Pages
458
Format
Paperback
Dimensions
24.4 x 17.0 x 2.4 cm
Weight
0.75 kg.
ISBN13
9783322899194
Edition No.
2003rd
Categories

Electronic Relationship Marketing Im Bankgeschäft: Individualisierte Kundenbeziehungen -- Schlüssel Zum Private Internet Banking (in German)

Sonja-Maria Salmen (Author) · Dieter Bartmann (Illustrated by) · Gabler Verlag · Paperback

Electronic Relationship Marketing Im Bankgeschäft: Individualisierte Kundenbeziehungen -- Schlüssel Zum Private Internet Banking (in German) - Salmen, Sonja-Maria ; Bartmann, Dieter

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Synopsis "Electronic Relationship Marketing Im Bankgeschäft: Individualisierte Kundenbeziehungen -- Schlüssel Zum Private Internet Banking (in German)"

Um im forcierten Preiswettbewerb zu bestehen, brauchen Banken intelligente, kostengünstige Lösungen zur Individualisierung wertvoller Kundenbeziehungen. Dieses Buch zeigt: Moderne Electronic-Relationship-Management-Systeme bieten gerade im Private-Banking-Segment hervorragende Möglichkeiten zu effektiver Kundenbindung und nachhaltiger Profitgenerierung. Von besonderem Nutzen sind die eindrucksvollen Untersuchungen zu den Einsatzpotenzialen von Electronic-Customer-Care-Technologien. Es kommen Experten aus innovativen, technologieführenden Kreditinstituten zu Wort.

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The book is written in German.

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