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Ecommerce Reimagined: Retail and Ecommerce in China (in English)
Sharon Gai
(Author)
·
Palgrave MacMillan
· Paperback
Ecommerce Reimagined: Retail and Ecommerce in China (in English) - Gai, Sharon
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Synopsis "Ecommerce Reimagined: Retail and Ecommerce in China (in English)"
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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