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portada Direktmarketing: Grundlagen - Instrumente - Prozesse (in German)
Type
Physical Book
Publisher
Author
Year
2016
Language
German
Pages
480
Format
Hardcover
ISBN13
9783658102968
Edition No.
4
Categories

Direktmarketing: Grundlagen - Instrumente - Prozesse (in German)

Bernd W. Wirtz (Author) · Springer Gabler · Hardcover

Direktmarketing: Grundlagen - Instrumente - Prozesse (in German) - Bernd W. Wirtz

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Origin: United Kingdom (Import costs included in the price)
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Synopsis "Direktmarketing: Grundlagen - Instrumente - Prozesse (in German)"

Das Direktmarketing ist als zentrales Marketinginstrument neben der klassischen Kommunikation nicht mehr wegzudenken. Dieses Buch behandelt - aufbauend auf terminologischen und theoretischen Grundlagen - zentrale Instrumente sowie den ganzheitlichen Managementprozess des Direktmarketings. Ein weiterer Schwerpunkt liegt auf der Integration von Offline- und Online-Kampagnen. Fallbeispiele fördern ein schnelles Verständnis der zuvor erläuterten Inhalte. 

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