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Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (in English)
Bill Durrant
(Author)
·
Exverus Media
· Paperback
Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (in English) - Durrant, Bill
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Synopsis "Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovation to Drive Growth (in English)"
New Mid-COVID 2nd Edition for 2021! Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret is balance. We are living in a rare inflection point in how media and advertising are consumed: The Digital Stone Age.In this new, COVID-era edition of Digital Stone Age, you will: - Learn why right now is a golden age in advertising effectiveness- Uncover the Six Stories modern marketers tell themselves, and the truth behind them that the world's smartest advertisers know- Find the motivation behind many 100% "traditional" and 100% "digital" advertisers, and why both are leaving money on the table- Create an argument for advertising that even the most marketing-averse board can get behind- Become the confident voice your brand needs to cut through the marketing hype and focus on advertising that works
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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