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Digital Enablement and Innovation in China: A Cas (in English)
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Synopsis "Digital Enablement and Innovation in China: A Cas (in English)"
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics. The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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