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Digital Business and Electronic Commerce: Strategy, Business Models and Technology
Bernd W. Wirtz
(Author)
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Springer
· Paperback
Digital Business and Electronic Commerce: Strategy, Business Models and Technology - Wirtz, Bernd W.
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Synopsis "Digital Business and Electronic Commerce: Strategy, Business Models and Technology"
Part I: Introduction.- Part II: Technology, Digital Markets and Digital Business Models.- Part III: Digital strategy, Digital Organization and E-Commerce.- Part IV: Digital Case Studies.
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