Share
Difference Between Male and Female’S web Advertising Attitude (in English)
Hsu Huei-Chen (Author)
·
· Paperback
Difference Between Male and Female’S web Advertising Attitude (in English) - Hsu Huei-Chen
$ 40.05
$ 66.76
You save: $ 26.70
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, July 23 and
Tuesday, August 06.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Difference Between Male and Female’S web Advertising Attitude (in English)"
While a lot of resources are being spent on Web advertising, there has been little formal empirical research that provides guidelines for effective Web ads for genders. This book reviews the application of 「Interactive Advertising Model」(IAM)and theories such as, 「Elaboration Likelihood Model」(ELM),「Computer-mediated Hypermedia Marketing Environment」(CME) and 「The Gratification Theory」 to understand how men and women differ in their evaluation of information content and the visual presentation used in Web advertising.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.