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Cybermetric Techniques to Evaluate Organizations Using Web-Based Data (in English)
Adolfo Alonso-Arroyo
(Author)
·
Chandos Publishing
· Paperback
Cybermetric Techniques to Evaluate Organizations Using Web-Based Data (in English) - Orduna-Malea, Enrique ; Alonso-Arroyo, Adolfo
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Origin: United Kingdom
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Synopsis "Cybermetric Techniques to Evaluate Organizations Using Web-Based Data (in English)"
Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures (extracted from web usability, SEO and design interaction metrics and evaluations) with a purpose of finding potential correlations. It also includes metrics from new social media platforms, metrics related to the interaction among companies, impact filtering according to different entity categories, innovation and scientific activities and media presence. This model is then applied to test feasibility and accuracy. Different statistical methods and tests are also applied to guide data gathering and analysis.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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