Share
Customer Satisfaction (in English)
Helder Pires Ferreira (Author)
·
Our Knowledge Publishing
· Paperback
Customer Satisfaction (in English) - Helder Pires Ferreira
$ 34.74
$ 43.43
You save: $ 8.69
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 08 and
Tuesday, July 09.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Customer Satisfaction (in English)"
Marketing has increasingly adopted aggressive communication strategies such as promotional campaigns to stimulate demand. However, the market has evolved in the way it organizes itself to present goods and services. In this book, the author analyzes the relationship between Importance and Satisfaction in order to identify key factors in the implementation of marketing strategies, providing not only a specific analysis, but also summarizing company strategies from a more practical point of view, since an analysis has been carried out in a real context. The Importance vs. Satisfaction analysis allows managers to identify the most important attributes for the consumer, with the greatest impact on consumer satisfaction, and at the same time, the underperforming attributes which need to be improved immediately. Aimed at business managers, this book will help them implement strategic management tools.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
