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Customer Loyalty: A Guide for Time Travelers (in English)
S. Robinson
(Author)
·
L. Etherington
(Author)
·
Palgrave MacMillan
· Paperback
Customer Loyalty: A Guide for Time Travelers (in English) - Robinson, S. ; Etherington, L.
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Synopsis "Customer Loyalty: A Guide for Time Travelers (in English)"
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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