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Culture in Global Businesses: Addressing National and Organizational Challenges (in English)
Thakkar, Bharat S. (Author)
·
Palgrave MacMillan
· Paperback
Culture in Global Businesses: Addressing National and Organizational Challenges (in English) - Thakkar, Bharat S.
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Synopsis "Culture in Global Businesses: Addressing National and Organizational Challenges (in English)"
This book offers research geared toward understanding culture and its influence on the success of global businesses. Divided into two parts that look at the leveraging culture cultural diversity from an organizational as well as national perspective, the chapters investigate the effects of technology on culture, the role of leadership in corporate culture, and communicating and managing change across cultures. The book emphasizes that embracing cultural and subcultural differences alongside instilling organizational culture are the keys to successful modern business. With contributions from authors from academic as well as professional backgrounds, this book will serve as a valuable resource to researchers interested in cultural studies generally as well as those studying the importance of culture to managing modern organizations.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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