Name: Crowning the Customer: How to Become Customer-Driven (in English)
Price: 25.58 USD
Availability: InStock
Author: Feargal Quinn
ISBN: 9780862789527

portada Crowning the Customer: How to Become Customer-Driven (in English)

Type

Physical Book

Publisher

O'brien Press Ltd

Author

Feargal Quinn

Synopsis "Crowning the Customer: How to Become Customer-Driven (in English)"

This title discusses how to become customer driven. Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains: the 'Boomerang Principle' (bringing the customer back); how to get the feel of the market place; how to listen effectively to the customer; customer panels; why you should increase the number of complaints; and, how to introduce fun and surprise into business. It is an essential handbook for managers, company directors, employees and students.