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Critical Marketing: Issues in Contemporary Marketing (in English)
Mark (Edt) Tadajewski (Author)
·
John Wiley & Sons
· Paperback
Critical Marketing: Issues in Contemporary Marketing (in English) - Mark (Edt) Tadajewski
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Origin: United Kingdom
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Synopsis "Critical Marketing: Issues in Contemporary Marketing (in English)"
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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