Share
Creative Marketing for New Product and New Business Development (in English)
Ishikawa, Akira ; Tsujimoto, Atsushi (Author)
·
World Scientific Publishing Company
· Hardcover
Creative Marketing for New Product and New Business Development (in English) - Ishikawa, Akira ; Tsujimoto, Atsushi
$ 155.35
$ 258.92
You save: $ 103.57
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: United Kingdom
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, July 31 and
Friday, August 09.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Creative Marketing for New Product and New Business Development (in English)"
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy Tea(TM)" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
