Share
Creative Marketing: An Extended Metaphor for Marketing in a New Age (in English)
I. Fillis
(Author)
·
R. Rentschler
(Author)
·
Palgrave MacMillan
· Paperback
Creative Marketing: An Extended Metaphor for Marketing in a New Age (in English) - Fillis, I. ; Rentschler, R.
$ 104.20
$ 109.99
You save: $ 5.79
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, July 26 and
Monday, July 29.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Creative Marketing: An Extended Metaphor for Marketing in a New Age (in English)"
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.