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Country-Of-Origin Effect in International Business (Routledge Studies in Marketing) (in English)
Marzanna Katarzyna Witek-Hajduk (Editor) Anna Grudecka (Editor) (Author)
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Routledge
· Hardcover
Country-Of-Origin Effect in International Business (Routledge Studies in Marketing) (in English) - Marzanna Katarzyna Witek-Hajduk (Editor) Anna Grudecka (Editor)
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Synopsis "Country-Of-Origin Effect in International Business (Routledge Studies in Marketing) (in English)"
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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