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portada Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Advances in Marketing, Customer Relationship Management, and E-Services) (in English)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
301
Format
Hardcover
ISBN13
9781522554097
Edition No.
1
Categories

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Advances in Marketing, Customer Relationship Management, and E-Services) (in English)

Carlton Brown (Author) · Business Science Reference · Hardcover

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Advances in Marketing, Customer Relationship Management, and E-Services) (in English) - Carlton Brown

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Synopsis "Corporate Social Responsibility and Strategic Market Positioning for Organizational Success (Advances in Marketing, Customer Relationship Management, and E-Services) (in English)"

The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.

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