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Contemporary Product Development: A Focus on Innovation (in English)
Keith Edmund Ferguson
(Author)
·
John Sztykiel
(Author)
·
Moss Ingram
(Author)
·
Cognella Academic Publishing
· Hardcover
Contemporary Product Development: A Focus on Innovation (in English) - Ferguson, Keith Edmund ; Sztykiel, John ; Ingram, Moss
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Synopsis "Contemporary Product Development: A Focus on Innovation (in English)"
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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