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Contemporary Issues in Marketing: Principles and Practice (in English)
Ayantunji Gbadamosi (Author)
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Sage Publications Ltd
· Paperback
Contemporary Issues in Marketing: Principles and Practice (in English) - Ayantunji Gbadamosi
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Synopsis "Contemporary Issues in Marketing: Principles and Practice (in English)"
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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