Share
Contemporary Issues in Green and Ethical Marketing (in English)
Mceachern, Morven G. ; Carrigan, Marylyn (Author)
·
Routledge
· Paperback
Contemporary Issues in Green and Ethical Marketing (in English) - McEachern, Morven G. ; Carrigan, Marylyn
$ 64.53
$ 107.55
You save: $ 43.02
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: United Kingdom
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, July 24 and
Monday, August 05.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Contemporary Issues in Green and Ethical Marketing (in English)"
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological and socio-cultural influences upon the green and ethical consumer. The contributors offer insights underpinned by holistic and cross-cultural perspective. As a result, this collection will advance marketing theory as well as offer valuable implications and recommendations for managers, practitioners and policymakers, the joint efforts of which are needed to ensure a more 'green', ethical and sustainable marketplace.This book was originally published as a special issue of the Journal of Marketing Management.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
