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Contemporary Electronic Marketing (in English)
N. Gladson Nwokah
(Author)
·
Precious C. Gladson
(Author)
·
LAP Lambert Academic Publishing
· Paperback
Contemporary Electronic Marketing (in English) - Nwokah, N. Gladson ; Gladson, Precious C.
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Synopsis "Contemporary Electronic Marketing (in English)"
"Contemporary Electronic Marketing: The Nigerian Experience" seeks to unravel the intricate tapestry of electronic marketing within the context of Nigeria's dynamic socio-economic and cultural milieu. As authors of this book, we have endeavored to provide a comprehensive exploration of the evolving digital marketing landscape in Nigeria, offering valuable insights, practical strategies, and thought-provoking analyses tailored to the specific needs and nuances of the Nigerian market.Our aim in crafting this book is to equip marketing professionals, business leaders, educators, students, and policymakers with a deep understanding of the electronic marketing terrain in Nigeria. By addressing key concepts, best practices, case studies, and regulatory considerations, we aspire to provide a holistic view of the opportunities and challenges inherent in leveraging digital channels to connect with Nigerian consumers and drive business growth.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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