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Consumer Brand Relationships: Meaning, Measuring, Managing (in English)
Fetscherin, M. ; Heilmann, T. (Author)
·
Palgrave MacMillan
· Paperback
Consumer Brand Relationships: Meaning, Measuring, Managing (in English) - Fetscherin, M. ; Heilmann, T.
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Synopsis "Consumer Brand Relationships: Meaning, Measuring, Managing (in English)"
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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