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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour): (in English)
Gordon R. Foxall (Author)
·
Routledge
· Hardcover
Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour): (in English) - Gordon R. Foxall
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Synopsis "Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour): (in English)"
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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