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portada Consumer Behaviour: Perspectives, Findings and Explanations (in English)
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
536
Format
Paperback
ISBN
1137003766
ISBN13
9781137003768
Edition No.
2012
Categories

Consumer Behaviour: Perspectives, Findings and Explanations (in English)

John O'shaughnessy (Author) · Palgrave · Paperback

Consumer Behaviour: Perspectives, Findings and Explanations (in English) - John O'shaughnessy

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Synopsis "Consumer Behaviour: Perspectives, Findings and Explanations (in English)"

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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