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Consumer Behaviour and Digital Transformation (in English)
Ayantunji Gbadamosi (University Of East London Uk) (Author)
·
Taylor & Francis,
· Hardcover
Consumer Behaviour and Digital Transformation (in English) - Ayantunji Gbadamosi (University Of East London Uk)
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Synopsis "Consumer Behaviour and Digital Transformation (in English)"
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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