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Consumer acceptance of new products across nations (in English)
C. Miya
(Author)
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C.Miya
· Paperback
Consumer acceptance of new products across nations (in English) - Miya, C.
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Synopsis "Consumer acceptance of new products across nations (in English)"
This chapter provides a brief background to the problem and spells out objective of thestudy, research issues, hypotheses and research methodology. This chapter also gives thereader the limitations of the study and a disposition of the following chapters.New product adoption behavior is defined as a degree to which an individual adoptsinnovation relatively earlier than other members of his system (Rogers and Shoemaker, 1971). Consumers' new product adoption behavior is of fundamental interest tomarketing managers and researchers alike because of its role in the new product diffusionprocesses (Rogers, 1995). Understanding what differentiates visionary customers whoadopt the products earlier in the process from more pragmatic customers in themainstream market has been suggested as the key to new product marketing in today'shigh-tech era (Moore, 1999). Despite extensive research on new product adoptionbehavior, the literature does not contain studies examining the validity of the adoptionparadigms across countries, demographics and cultures. This study will attempt to fill thegap by studying new product adoption behavior across four countries, namely Australia, India, China and New Zealand, through consumer surveys in these countries.
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The book is written in English.
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