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Competitive Strategy for Media Firms (Routledge Communication Series) (in English)
Chan-Olmsted Sylvia M. (Author)
·
Routledge
· Hardcover
Competitive Strategy for Media Firms (Routledge Communication Series) (in English) - Chan-Olmsted Sylvia M.
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Synopsis "Competitive Strategy for Media Firms (Routledge Communication Series) (in English)"
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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