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Competitive Identity: The New Brand Management for Nations, Cities and Regions (in English)
Simon Anholt
(Author)
·
Palgrave MacMillan
· Paperback
Competitive Identity: The New Brand Management for Nations, Cities and Regions (in English) - Anholt, Simon
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Synopsis "Competitive Identity: The New Brand Management for Nations, Cities and Regions (in English)"
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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