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Communicating India's Soft Power: Buddha to Bollywood (in English)
D. Thussu
(Author)
·
Palgrave MacMillan
· Paperback
Communicating India's Soft Power: Buddha to Bollywood (in English) - Thussu, D.
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Synopsis "Communicating India's Soft Power: Buddha to Bollywood (in English)"
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
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The book is written in English.
The binding of this edition is Paperback.
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