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portada Commodity Marketing: Strategies, Concepts, and Cases (in English)
Type
Physical Book
Illustrated by
Publisher
Author
Language
Inglés
Pages
425
Format
Hardcover
Dimensions
23.4 x 15.6 x 2.4 cm
Weight
0.78 kg.
ISBN13
9783030906566
Categories

Commodity Marketing: Strategies, Concepts, and Cases (in English)

Margit Enke (Illustrated by) · Anja Geigenmüller (Illustrated by) · Alexander Leischnig (Illustrated by) · Springer · Hardcover

Commodity Marketing: Strategies, Concepts, and Cases (in English) - Enke, Margit ; Geigenmüller, Anja ; Leischnig, Alexander

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Synopsis "Commodity Marketing: Strategies, Concepts, and Cases (in English)"

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

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