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Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty (in English)
Tim Mazzarol
(Author)
·
Sophie Reboud
(Author)
·
Delwyn Clark
(Author)
·
Springer
· Paperback
Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty (in English) - Mazzarol, Tim ; Reboud, Sophie ; Clark, Delwyn
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Synopsis "Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty (in English)"
Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situationsSets out what assessments entrepreneurs should make to decide whether an identified opportunity is viableProvides new insights into the factors influencing managerial decision-making in relation to commercialisation within small firms
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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