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City Branding and new Media: Linguistic Perspectives, Discursive Strategies and Multimodality (in English)
Maria Cristina Paganoni (Author)
·
Palgrave Pivot
· Hardcover
City Branding and new Media: Linguistic Perspectives, Discursive Strategies and Multimodality (in English) - Maria Cristina Paganoni
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Synopsis "City Branding and new Media: Linguistic Perspectives, Discursive Strategies and Multimodality (in English)"
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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