Libros importados hasta 50% OFF + Envío Gratis a todo USA  Ver más

menu

0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada Chinese Multinationals (in English)
Type
Physical Book
Publisher
Author
Language
Inglés
Pages
300
Format
Paperback
Dimensions
22.9 x 15.2 x 2.0 cm
Weight
0.48 kg.
ISBN
9812835598
ISBN13
9789812835598
Categories

Chinese Multinationals (in English)

Larcon, Jean-Paul (Author) · World Scientific Publishing Company · Paperback

Chinese Multinationals (in English) - Larcon, Jean-Paul

Physical Book

$ 47.07

$ 78.44

You save: $ 31.38

40% discount
Envío gratis a todo Estados Unidos
  • Condition: New

Choose the list to add your product or create one New List

Go to My Wishlists
Origin: United Kingdom (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, July 24 and Friday, August 02.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Chinese Multinationals (in English)"

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews