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Cases in Financial Services Marketing (in English)
Hooman Estelami
(Author)
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Bahar Books
· Paperback
Cases in Financial Services Marketing (in English) - Estelami, Hooman
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Synopsis "Cases in Financial Services Marketing (in English)"
The objective of this case book is to provide practitioners and educators in the field of financial services marketing with a resource to empower learning through the application of management concepts. The cases included in this book demonstrate a range of marketing challenges faced by managers in various financial institutions. They provide readers with the information necessary to formulate managerial solutions to improve company performance. The cases can be used as basis for discussion in formal classes, specialized workshops, as well as executive training modules.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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