Synopsis "Cases in Entrepreneurship (in English)"
Cases in Entrepreneurship provides students with diverse, real-world examples of entrepreneurship in action. Through these cases, students learn critical lessons in business management, business development, and entrepreneurship. Each case includes a short introduction, explanations of why the case is important, key terms, the case itself, and post-reading questions. Students learn about young entrepreneurs with a vision of helping their war-ravaged country; a social entrepreneur with a successful operation who is asked to enlarge its mission; and a fashion student driven to change the way tailors sew and customers purchase professional business attire in her ancestral homeland. Additional cases follow a social entrepreneur challenged with finding a sustainable business model for a nonprofit where, culturally, individual philanthropy is a new concept; a dog food company owner whose board is recommending a growth strategy contrary to the founder's wishes; a group of entrepreneurs who've implemented a business training program in a new city, only to face criticism from its local government; a group of students expanding the concept of market segmentation; and entrepreneurs facing the consequences of creating a product that disrupts the market. Cases in Entrepreneurship is an ideal supplementary textbook for courses and programs in business management and entrepreneurship.Armen Hadjinian holds a bachelor's degree in business and M.B.A. from Marquette University. He is a coordinator and instructor for Milwaukee Area Technical College's entrepreneurship program and advisor for its Center for Entrepreneurship. When he joined the faculty at MATC as a business management instructor, Hadjinian revamped the business training diploma program curriculum to place more emphasis on entrepreneurship, strategy, and new product develop. An entrepreneur himself, Hadjinian formerly owned a running gear store, as well as his family's carpet business. He was also the lead consultant for one of the first mobile payment apps, Talipayments, which was a finalist in the Miller/Coors Urban Entrepreneurship Challenge.
