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portada Business Project Management and Marketing: Mastering Business Markets (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
399
Format
Paperback
ISBN13
9783662569306
Edition No.
1

Business Project Management and Marketing: Mastering Business Markets (in English)

Unbekannt (Author) · Springer · Paperback

Business Project Management and Marketing: Mastering Business Markets (in English) - Unbekannt

Physical Book

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Synopsis "Business Project Management and Marketing: Mastering Business Markets (in English)"

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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