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portada Building Great Customer Experiences (Beyond Philosophy) (in English)
Type
Physical Book
Year
2002
Language
English
Pages
244
Format
Paperback
Weight
1
ISBN
1403939497
ISBN13
9781403939494
Edition No.
2

Building Great Customer Experiences (Beyond Philosophy) (in English)

C. Shaw; J. Ivens (Author) · Palgrave Macmillan · Paperback

Building Great Customer Experiences (Beyond Philosophy) (in English) - C. Shaw; J. Ivens

Physical Book

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Synopsis "Building Great Customer Experiences (Beyond Philosophy) (in English)"

This is an updated edition of the bestselling book by Colin Shaw and John Ivens about building and delivering great customer experiences. Many companies neglect the customer experience. The authors show that physical execution and emotional impact of customer experiences may ultimately determine customer satisfaction and loyalty and commercial success of companies and brands. With the use of compelling examples and cases the authors show that this is key for all companies and organizations. In this revised edition they show that the customer experience has now become central to the agenda for many companies and organizations.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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