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portada Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (in English)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
174
Format
Paperback
ISBN13
9781599327020
Categories

Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (in English)

Rick Cesari; Barb Westfield (Author) · Advantage Media Group · Paperback

Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (in English) - Rick Cesari; Barb Westfield

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Synopsis "Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (in English)"

Better Branding, Better BenefitsMarketing techniques, retailers, and distribution channels have changed dramaticallysince authors RICK CESARI and BARB WESTFIELD started in the business of brandbuilding and direct response advertising twenty-five-plus years ago, and they willcontinue to change, but over their combined years of experience, Rick and Barb havefound that five key strategies have remained constant:1 Utilizing your "unique selling proposition,"or USP;2 Creating a name and market position for your product or business;3 Under-promising and over-delivering;4 Listening to your customers to develop world-class customer service and powerfultestimonials that will sell for you 24/7, and5 Direct branding selling―the best way to brand for most small businesses and startups.In this book, Rick and Barb will expand on these simple brand-building keys and show youhow they built brands like GoPro, the George Foreman Grill, Sonicare, and others usingthese keys, and how you, too, can put them to use immediately in your business or newproduct launch.

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