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Brand Vision Archetypes: Creating Brands With Meaning (in English)
Peter Steidl
(Author)
·
Kim Boehm
(Author)
·
Createspace Independent Publishing Platform
· Paperback
Brand Vision Archetypes: Creating Brands With Meaning (in English) - Boehm, Kim ; Steidl, Peter
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Synopsis "Brand Vision Archetypes: Creating Brands With Meaning (in English)"
The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO's local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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