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Brand Storming: Managing Brands in the era of Complexity: 1 (in English)
M. Fioroni; G. Titterton (Author)
·
Palgrave Macmillan
· Hardcover
Brand Storming: Managing Brands in the era of Complexity: 1 (in English) - M. Fioroni; G. Titterton
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Synopsis "Brand Storming: Managing Brands in the era of Complexity: 1 (in English)"
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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