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Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation (in English)
Jingxuan Zheng
(Author)
·
Daniel S. Mason
(Author)
·
Palgrave Pivot
· Hardcover
Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation (in English) - Zheng, Jingxuan ; Mason, Daniel S.
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Synopsis "Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation (in English)"
Builds a theoretical infrastructure based on the idea of a professional sport ecosystem in which many stackholders contribute to the growth of the industryArgues for the expansion of the fan base beyond those drawn to the uncertain outcome of live sportExamines potential for new innovation as a result of an open platform focused on building brand
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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