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Brand Engagement (International Political Economy Series) (in English)
I. Buckingham (Author)
·
Palgrave Macmillan
· Hardcover
Brand Engagement (International Political Economy Series) (in English) - I. Buckingham
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Synopsis "Brand Engagement (International Political Economy Series) (in English)"
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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