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Brand Engagement: How Employees Make or Break Brands (in English)
I. Buckingham
(Author)
·
Palgrave MacMillan
· Paperback
Brand Engagement: How Employees Make or Break Brands (in English) - Buckingham, I.
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Synopsis "Brand Engagement: How Employees Make or Break Brands (in English)"
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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