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Brand Champions: How Superheroes Bring Brands to Life (in English)
I. Buckingham
(Author)
·
Palgrave MacMillan
· Paperback
Brand Champions: How Superheroes Bring Brands to Life (in English) - Buckingham, I.
$ 52.09
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Synopsis "Brand Champions: How Superheroes Bring Brands to Life (in English)"
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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