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Binge TV: The Rise and Impact of the Viewing Revolution (in English)
Emil Steiner
(Author)
·
McFarland & Company
· Paperback
Binge TV: The Rise and Impact of the Viewing Revolution (in English) - Steiner, Emil
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Origin: United Kingdom
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Synopsis "Binge TV: The Rise and Impact of the Viewing Revolution (in English)"
For the first 70 years of television, broadcasters dictated the terms of the viewing experience, deciding not only when but how much of a program an audience could watch. Binge-watching destroyed that model by placing control of the experience in the hands of the viewer. In this book, media scholar Emil Steiner chronicles the technological and cultural struggle between broadcasters and viewers, which reached a climax in the early 2010s with the emergence of streaming video platforms. Through extensive interviews and archival research, this groundbreaking project traces the history of binge-watching from its idiot box roots to the new normal of Peak TV. Along the way, Steiner exposes the news campaigns waged by disruptive technology companies that exploited a long-simmering, revolutionary narrative of viewer empowerment to take over the broadcast industry. Binge-watching, an individual's act of gaining control and losing control through the remote control, exposed a debate that had been raging since the first TV set was turned on--one that asks, "Who controls the story?"
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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