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Beyond the Business Plan: 10 Principles for New Venture Explorers (in English)
S. Bridge
(Author)
·
C. Hegarty
(Author)
·
Palgrave MacMillan
· Paperback
Beyond the Business Plan: 10 Principles for New Venture Explorers (in English) - Bridge, S. ; Hegarty, C.
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Synopsis "Beyond the Business Plan: 10 Principles for New Venture Explorers (in English)"
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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