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Beyond Mobile: People, Communications and Marketing in a Mobilized World (in English)
M. Lindgren
(Author)
·
J. Jedbratt
(Author)
·
E. Svensson
(Author)
·
Palgrave MacMillan
· Paperback
Beyond Mobile: People, Communications and Marketing in a Mobilized World (in English) - Lindgren, M. ; Jedbratt, J. ; Svensson, E.
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Synopsis "Beyond Mobile: People, Communications and Marketing in a Mobilized World (in English)"
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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