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portada Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability (in English)
Type
Physical Book
Illustrated by
Publisher
Author
Language
Inglés
Pages
134
Format
Paperback
Dimensions
23.4 x 15.6 x 0.8 cm
Weight
0.21 kg.
ISBN13
9781032043876
Categories

Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability (in English)

Marlen Gabriele Arnold (Illustrated by) · Judy N. Muthuri (Illustrated by) · Ximena Rueda Fajardo (Illustrated by) · Routledge · Paperback

Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability (in English) - Fajardo, Ximena Rueda ; Arnold, Marlen Gabriele ; Muthuri, Judy N.

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Synopsis "Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability (in English)"

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

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The book is written in English.

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The binding of this edition is Paperback.

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