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portada Aesthetics and Style in Strategy (Advances in Strategic Management, 42) (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
304
Format
Hardcover
ISBN13
9781800432376

Aesthetics and Style in Strategy (Advances in Strategic Management, 42) (in English)

Gino Cattani (Editor), Simone Ferriani (Editor), Frédéric Godart (Editor), Stoyan Sgourev (Editor) (Author) · Emerald Publishing · Hardcover

Aesthetics and Style in Strategy (Advances in Strategic Management, 42) (in English) - Gino Cattani (Editor), Simone Ferriani (Editor), Frédéric Godart (Editor), Stoyan Sgourev (Editor)

Physical Book

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Synopsis "Aesthetics and Style in Strategy (Advances in Strategic Management, 42) (in English)"

This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The "aesthetic" turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

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